02 Jul 2021

USDA Announces Efforts to Promote Transparency in Product of the USA Labeling

Agriculture Secretary Tom Vilsack released the following statement on July 1st following the Federal Trade Commission’s (FTC) vote to strengthen its enforcement of the Made in USA standard:

 

“Today, the Federal Trade Commission took important steps to enhance its ability to enforce the Made in USA standard. I congratulate the FTC on strengthening this important protection for American consumers. USDA will complement the FTC’s efforts with our own initiative on labeling for products regulated by FSIS, an area of consumer labeling where USDA has a long tradition of protecting consumers from false and misleading labels

American consumers depend upon accurate, transparent labels to obtain important information about the food they consume. American farmers and ranchers depend upon those same labels to convey information about their products that consumers value and demand. We have taken note of the many comments submitted to USDA and the FTC regarding meat labeling and understand that the current “Product of USA” label on meat products may no longer effectively serve either of those purposes, to the detriment of consumers, producers, and fair and competitive markets.

USDA announced last year our intention to conduct our own rulemaking to address the concern that the voluntary “Product of USA” label may confuse consumers about the origin of FSIS regulated products. After considering the




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