10 Mar 2020

Extratiernos de El Pozo celebrate its 10th Anniversary in style with an ambitious communication campaign

Content available in: Español (Spanish)

The Extratiernos of EL POZO celebrate their 10th anniversary with a new and fun communication campaign that takes place from today until April 12 in the main media of our country.

  • The spot “Be as you are, there is a stranger to you” will be present in the main media of Spain

The communication campaign consists of the “Whatever you are, there is a stranger to you” spot that focuses on the wide variety of solutions that make up this innovative range of products.


The Extratiernos range will be promoted on national televisions such as Tele5, Cuatro, Antena3 and La Sexta, and regional ones through Forta; thematic and regional, where the spot “From butcher to cook” will be broadcast, in pieces of 30, and 10 seconds.the hole

ElPozo ExtraTiernos will also have an advertising presence in specialized magazines, online video on digital media, and national alarm circuits at point of sale.

The campaign is completed with the launch of the website www.elpozoextratiernos.com , where users will find a variety of proposals, such as video recipes, nutritional information and contests, among others.

The campaign design has been carried out by the Basic Advertising agency, while the creative director is Maribel Muñoz and the producer Bosalay; the director Alber Salas and the musical production is from La Fridge Productions

The ExtraTierna meat from El Pozo is characterized in that it is more tender and juicy than the standard, which makes it ideal for the whole family, since it likes both children and adults. This family is completed with Chef’s ExtraTiernos, an avant-garde line of marinades with flavors such as rosemary sirloin, marinated, honey and boletus, or Neapolitan Loin and Grilled Chicken Breast.extraterranean

With the realization of this ambitious communication campaign for its ExtraTiernos range, ElPozo Food reinforces its leadership in Spain when creating an international brand in the meat.




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