Cobb-Vantress, Inc. / Siloam Springs, Arkansas, USA: Cobb-Vantress’s ability to achieve critical genetic progress rests on uncompromising biosecurity – a commitment Cobb has made for decades. Now, customers around the world can take better advantage of Cobb’s biosecurity expertise through a new resource center. Available at www.cobb-vantress.com/en_US/biosecurity/sa/espanol/ , the center includes a wide range of free resources, such as videos, posters and articles, all available in multiple languages, including English, Spanish, Portuguese, Dutch , Italian, French, Turkish and Chinese. This new biosecurity section was created to be simple and provide an excellent user experience.
“In the midst of a global health crisis, the importance of protecting our product and our team members is paramount, and we know that our customers share this priority,” said Roger Vessell, senior director of global marketing at Cobb. “We created this center on our global website to share our rigorous biosecurity program, guidelines and recommendations with our clients and provide them access to the knowledge of our top experts, regardless of where they are in the world.”
The center is counseled by experts from poultry industry veterans on topics ranging from best practices in domestic hygiene to animal welfare. Best practices included in this content have a long history of helping to prevent the introduction of diseases, to produce healthy, disease-free chickens in a safe environment, simultaneously protecting the employees who operate on the same premises.
“Biosecurity is nothing new to Cobb, as it has been part of a core tenet of our business for decades,” said Dr. Aldo Rossi, vice president of research and development at Cobb. “From the required disinfection of the interior and exterior of all Cobb trucks to mandatory showers for all personnel entering our farms and hatcheries, we have a comprehensive biosecurity program at Cobb. We are excited to have a vehicle to better share these resources with customers and distributors worldwide. ”
Cobb encourages all interested parties to check https://www.cobb-vantress.com/en_US/biosecurity/sa/espanol/ every week as new content will be added regularly.
ABOUT COBB-VANTRESS, INC.
Cobb-Vantress, Inc. makes quality protein accessible, healthy, and affordable worldwide. Our research and technology innovates the global poultry industry. Based in Siloam Springs, Arkansas, we are the world’s oldest pedigree broiler breeder. We distribute poultry to more than 120 countries. Find more at cobb-vantress.com .
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